We are an Audience Insight Consultancy, working in the broadcast & digital media, entertainment and wellness space.
We harness the power of strategic insight to create something exciting between brand owners and their audiences.
Insight that brings audiences to life; helping to develop products and propositions, inspire creative development, and amplify content and communications.
Insight that propels brands forward; by energising stakeholders, empowering decision making, and fuelling growth.
We do this by utilising a range of exciting approaches:
Exciting Techniques.
In-person and Digital Discussions
Community Platforms
Ethnography and Observation
Workshops and Co-Creation
Exciting Thinking.
Cultural Trends and Analysis
Behavioural Science
Semiotics
Academic and Industry Collaborations
Exciting Outputs.
Documentaries and Short Films
Photo Journalism and Digital Portraits
Printed Collateral
Experiential Live Events
Recent Projects.
Filling a pub with quiz show addicts and members of a TV production team to co-create new teatime telly formats.
Using smart tech to connect a London-based sports apparel brand with marathon runners in New York, to get a real time insight into the ups and downs of training.
Inspiring creative development strategy by hosting a series of play dates to help a young brand team connect with their infant target market.
Teaming HGV drivers up with cyclists for a day of role reversal, to understand road behaviour from each other's perspective, to fuel road safety strategy.
Culture Grid.
Snapshots of cultural life catching our eye.
Catch more on our Instagram.
About Us.
Founded by strategic insight specialist Darren Hanley, our team comprises of a network of cultural researchers, brand strategists, semioticians, and creatives.
Together, we work with some of the world’s most exciting brands.
